The new brand Xpress is the evolved version of the convenience format Starter which operates in Poland & Costa Rica. Xpress as a brand would focus on wider product assortment and with its tag line “Your Global local store” would also ensure that it has the appropriate mix of global and local brands in its portfolio. This format will play a major role in further master concessions Flemingo secures in emerging markets.
Kartik Bhatt, head of Xpress said “we are thrilled to launch the Xpress brand with a concession in Senai Airport. We expect to deliver a best in class experience to the passengers through a curated range of merchandise and an invigorating store layout, aiming to make convenience shopping, a joyride. We plan to target 200 + Xpress outlets by 2018 across Emerging markets ( SE Asia, Latam, Africa, Central Eastern Europe, etc) and this concession takes us one step closer to our vision 2B. BY 2020”.
“Mr Safuan Basir, Deputy CEO of Senai Airport, Johor Baru said “Flemingo group with its emerging market focus and diverse experience will bring in a new dimension to the airport. With this partnership we look forward to creating an exciting offering for the passengers travelling to different parts of the world”.