Brazil
Date: December, 2013
Iris Ekpres, a Turkish In-Flight Duty Free Service supplier to airlines and airports, and Paxport, a leading expert in ancillary revenue and passenger data management for the airline industry, has signed an agreement on the delivery of an online shop for pre-ordered duty free goods (pre-packs) for subsequent delivery onboard flights.

Iris Ekspres is the duty free service provider for all the airlines registered in Turkish civil aviation and for other several European airlines, operating from 8 different international airports and is based in Istanbul, Turkey. Iris Ekspres is a subsidiary of Flemingo International Ltd, a Dubai based global travel retail operator with a focus on emerging markets and merged with Flemingo in 2011.

The IRIS Duty Free Web Shop will enable passengers on Iris Ekspres-affiliated carriers to pre-order products (spirits, perfumes, tobaccos, toys, etc.) for delivery onboard directly to their seats on the flights departing from all international airports in Turkey. The IRIS Duty Free Web Shop constitutes an effective sales platform with unique integration possibilities between airlines, tour operators and duty free operators. Initially, this facility will be available on two airlines connected to Iris Ekpres SunExpress and Corendon Airlines.

With an expected average order size of about 80 Euros per passenger the agreement between Paxport and Iris Ekspres holds a significant potential. The partnership is expected to bring positive benefits for airlines and influence passenger satisfaction levels in a very positive way.

“The idea of advance booking of duty free goods springs from the difficulty to carry a broad range of products onboard the aircraft. It leads to unnecessary transportation of products that may not be sold and popular products not being available in sufficient quantity. With pre-booking only ordered goods need to be loaded onto flights. It also leads to increased sales as travelers can make their purchasing decisions in peace and quiet at home.” said Markus Nilsson, Head of Sales & Marketing at Paxport.

“Paxport has a truly unique and flexible product. Combined with their comprehensive know-how it translates to improved ancillary revenue for airlines who wants to offer their passengers a convenient pre-packed duty free shopping solution. Paxport’s web-based infrastructure provides passengers with a link from the travel agencies’ web sites, which allows the passenger to check in for their flights and to shop online from the site’s pre-order section. We will soon begin an intensive marketing campaign to kick-start and promote interest in this service for all Turkish destinations. Currently it’s marketed as The IRIS Duty Free Web Shop, but from next year the plan is to brand the service airline by airline” said Sarp Sanay, Chief Operation Officer at Iris Ekspres.

Iris Ekspres, owned by Flemingo International, is a major player in the Turkish duty free market, with more than 500 SKUs ranging from sun screens to bathing suits to watches, gadgets, beverages, spirits, sweets, perfumes, toys and tobacco. Orders can be placed online as early as 30 days prior to departure:
www.secure.paxport.net

About Iris Ekspres:
Iris Ekspres is the duty free service provider for all the airlines registered in Turkish civil aviation and for other several European airlines, operating from 8 different international airports and is based in Istanbul, Turkey. Iris Ekspres is a subsidiary of Flemingo International Ltd, a Dubai based global travel retail operator with a focus on emerging markets. In a short span of 15 years, Flemingo has established its operations across Africa, Asia and Europe and recently entered LATAM with new concessions. It is now present in 31 countries with 137 operations. The company operates across many different formats eg Duty Free in Airports, borders, downtown, seaports, Military shops, UN commissary shops, Diplomatic duty free and also in airports with Luxury retail, convenience and F&B outlets. With emerging market focus, Flemingo operates Master retail which includes duty free, specialist shops and F&B as well as partnering with airports to lend its expertise, operational strength and infrastructure assistance. Iris Ekspres brings a significant benefit to airlines especially on ancillary revenue activities. Iris Ekspres is a one stop duty free solution with an understanding of corporate needs and expectations of all parties involved in the travel business.
See – www.flemingo-intl.com

About Paxport:
Paxport AB is one of Europe’s leading ancillary revenue experts for the airline industry and empowers customers to create a better travel experience for their passengers by combining ancillary revenue solutions and managed operation services thus helping customers to find new ways to benefit from their core business. They specialize in products and services that allow customers to benefit from advanced ancillary services such as fully customizable web shops, online check-in and flight entertainment.
See – www.paxport.net