DUBAI: Flemingo Duty Free has appointed Simon Forde as its new Commercial Director, responsible for buying activity and brand relationships across the group’s retail operations. He joins Flemingo from The Nuance Group, where he was Head of Retail Services – Europe.
The appointment marks another step in Flemingo’s strategy to develop a global corporate approach to regional retail operations and business development. It also underlines the company’s desire to restructure buying activity and category management.
The new structure will strengthen central functions whilst maximizing the regional teams as business grows.
Forde has over 20 years’ international retail experience, having worked previously in the UK, Middle East and Russia. He will be based in Flemingo’s office in Dubai.