Published: September 2012

Sri Lanka: Aiming to tap into the interest surrounding the T20 cricket world cup, Flemingo has joined hands with VISA for a big promotional drive in the month of September and October.

This promotion is open to customers spending $150 and above with their VISA card at the arrival and departure Flemingo stores at Bandaranaike International airport, Sri Lanka.

The mega prize is a Maruti Suzuki Ritz car and there are also daily prizes of official T20 merchandize and match tickets.

Flemingo Retail Business Manager Alec Denby said: “It is an exciting time for Sri Lanka and for cricket fans around the world. We have gone all out and look forward to entertaining the arriving fans and Bandaranaike International Airport passengers.”

This is the latest in a series of promotions that have been running in the Flemingo store at Colombo Airport, the latest being a major campaign with Diageo. Winners in the lucky draws walked away with La-z-Boy recliners, Sony 40-inch Bravia TVs, home theatre systems and Sony PlayStation 3s while vouchers ranging from US$2 to US$100 were given away on a daily basis.

Flemingo’s strategy has been to focus on creating a new and exciting retail shopping experience to capture the interest of the passengers.